Guided Busway- Subvertisement
A documentary with renowned comedian and environmentalist Gryff Rhys Jones in order to educate the public on why the council are planning to tear up the countryside for a guided busway.
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Project overview
This project involved producing a campaign video featuring Griff Rhys Jones at the site of a proposed busway development in Cambridgeshire. The aim of the film was to highlight the potential environmental impact of the project by placing Gryff within the natural landscape itself, using the beauty of the surrounding countryside to reinforce what could be lost through development. Griff Rhys Jones has publicly supported campaigns opposing busway developments through environmentally sensitive areas around Cambridge.
project process
The production adopted a simple and natural documentary style, relying primarily on available light and careful composition to keep the focus on both the message and the environment. By allowing the location to become part of the storytelling, the final film delivered a subtle but powerful visual statement, demonstrating how effective filmmaking can communicate environmental issues through atmosphere, framing, and authenticity rather than large-scale production techniques.